WP Tao ActiveCampaign

Do you use ActiveCampaign mailing system?  Do you use it to send messages to your recipients base? Do you want to identify visitors of your website faster and to monitor efficiency of your mailing campaigns?

Familiarize with ActiveCampaign

WP Tao ActiveCampaign is an extension for WP Tao, which enables you to identify visitors of your website faster.

Since links in messages sent from the ActiveCampaigns system can be marked, WP Tao ActiveCampaign is able to identify immediately a person, who clicks on the links and visits a site where the extension operates. To assure proper format of the links, it is enough to add a special parameter ac_sid.

Quick identification enables to react better if a user e.g. rejects a basket or visits a page with a product a few times without making any decision on a purchase. Since such a visitor is identified, it is possible to send a message to him/her and to offer some help or a support etc.

How does it works?

After installation and activation of the extension, it is enough to enter an API url and key from the ActiveCampaign system into settings (WP Tao -> Settings -> Extensions -> ActiveCampaign). From now, every new visit, after clicking on the link in a mail, results in an immediate identification of a user.

Note: to assure proper operation of the extension it is necessary to prepare relevant links in the mailing to be sent by means of the ActiveCamapaign (described in plugin’s Help).

 

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